Who Dares Wins

Always liked the motto of the British Special Air Service, the SAS – they do tend to dare and win – always. As with all mottos and catch phrases, it sounds great, and sometimes can provide a bit of motivational boost, but in the end it is just a phrase.  However, when you see a motto applied in real life, see it exemplified by a very real action on a very real stage, in a situation we can understand, it just takes on a new level of meaning.

The following clip was forwarded along recently – it just seemed to capture so many of those nifty phrases we hear but rarely really see…

In the spirit of mottos and catch phrases, could not help but think “and that is why you never give up”. Sometimes a little visual reminder goes along way…

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Filed under Coaching, Sports

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