It was the voice. For many that grew up in certain times and in certain areas, it is unmistakable. And at some point after the “power outage” but before the end of the game, I was stopped dead in my tracks as I was walking out of the room so I could watch a commercial. It was all because I heard that voice. However it was the message that made us all stop and think.
I grew up on Paul Harvey, 4H, FFA and the family farm culture of the Midwest. For me radio consisted of classic rock, Jack Buck calling Cardinal games and Paul Harvey doing his folksy news thing. We would laugh at our parents for listening to “those stations”, yet you could not walk away when he was doing the news. There was just something special there that worked…even for a kid. Dodge tapped into that yesterday, and it was brilliant.
It was an interesting contrast, the personalities and characteristics of the celebrities, entertainers and athletes the entire event provided, and the message of that one simple commercial. Actually it was nothing more than an edited speech from the late 1970’s layered over still photos. All the flash and hype, hip vibe and cutting edge technology came to a halt for two minutes…it was an amazing contrast.
There really is nothing to expand upon. The message stands alone. That is the best example there is really…just a timeless message of fundamental behaviours and core character traits, delivered in a classic, timeless style. No flashy production, no actors or celebrities, nothing but a message of values and traits. Great reminder and brilliant marketing.