Colin Kaepernick, from a business perspective, is not worth the risk. It has nothing to do with his political views, his kneeling, his public comments or personal beliefs, nor his athletic abilities or skills. Rather it has everything to do with his being a cause célèbre. The more support he generates, the more celebrities who publicly plead his case, the more organizations and movements that march, the more stories and media coverage, the less hirable he becomes. This has nothing to do with athletic ability, nor does it have anything to do with politics or race. Rather, it has everything to do with business.
The emotion and “noise” surrounding Kaepernick is currently being directed at the NFL, its commissioner, its teams and team ownership. With 32 teams and a very public commissioner, in raw numbers, each team simply has to shoulder 3% of the heat. However, the team that hires him would then take-on all the baggage he brings. All the noise, the emotion, the attention, the vitriol, the passionate supporters, the messaging, the questions, the disruptions. All of it, all the time. Thus, Colin Kaepernick cannot be hired by any NFL team.
The only thing harder than hiring someone is firing someone. While it sounds harsh, it is reality. While it might be tempting to hire Colin Kaepernick, especially as injuries mount over the course of an NFL season, and he is someone with a very rare skill set – NFL quarterbacks are not easily found – he simply brings too much baggage. And if an organization decided to accept all that hiring him entailed, the idea of not playing him and potentially having to fire him – it is simply not viable. It is a sad irony, the more people, and his fellow players, try to support and help Colin Kaepernick find work, the less hirable he becomes.