Getting caught up in the day-to-day minutia that is life is just a fact. We all find ourselves fighting the fires at hand, all too often taking the close in view and forgetting the big picture. We make decisions based on what we see around us, what our environment demands. We can find ourselves bombarded by messages of what is and what is not important. Sometimes we lose sight of reality, of the things that truly matter. And there in lies the value of satire.
A relatively unknown master of satire is back and has again provided a wonderful tongue in cheek look at much more than just the cycling community. From the hipster to the hip hop culture, our marketing societies obsession with gear, brands, and “high-end” products, to our entertainment and music; everyone gets a turn in the barrel.
It is a gift really – the ability to bring a real, valuable, and sometimes uncomfortable message to what might be a less than receptive audience. To make them laugh while opening their eyes – a wonderful skill. Though the below are aimed at cyclist, the jabs apply to any group, in any situation. Stop and think about it for a minute – is your car, your house, your hobby, the gear you demand, the gadgets you cannot do without, the labels on your clothes – are they really all that important?
Sometimes it is worth it to spend a few minutes and look at yourself, your surroundings, and your life through the satirical lens. Who knows what you will see.
The latest offering from MC Spandex – “It’s Time to Get Dirty”
And for those who might not have seen the video that started it all, below is the 2009 classic “Performance”
In the interest of full disclosure – I do have a carbon frame. It was so worth it…