Having a career that spans 40+ years is an impressive achievement, regardless of industry. It is certainly not the norm in today’s business world. The ability to have such a career in a field where success is quantifiable, where lack of sustained performance has seen all too many “flash in the pan” careers, 40 years and counting is amazing really. In entertainment, and especially rock and roll, it is certainly a rarity. Then, being selected to your industries Hall of Fame – just sort of legitimizes the career.
Alice Cooper, the glam/theatrical rock star provides some pogniant thoughts regarding business, the secrets to success and simply fundamental lessons in life. And to think, he was quoted in an interview on Fox – strange days indeed. Hard to believe, but then again one has to assume a guy like him has quite literally seen it all.
“…if you are living in this day and age there are way too many things to stop your career and not enough things to keep it going,”
“In this business there is two or three things you have to do. You have to be totally professional, always be there half an hour early not half an hour late. Be ready to work and do what you are supposed to do,”
“If you’re doing a movie, know your lines, if you’re doing an album then don’t show up and not know what you’re doing because that’s the stereotypical thing people think rock stars are…it’s not really true. We get in the studio and know exactly what we’re doing.”
“It was just something that was built into us, if you wanted to stick around you really had to be professional. Our band really believed in that. We were over-rehearsed, we never dared come in late,” he said. “What that says to me is that my time is more important that yours, and that is insulting. You don’t need enemies in this business, you need friends.”
The Wisdom of Alice Cooper – timeless truths and lessons – life and business – show up early, be ready, respect others, and just simply do what you are supposed to do. Nothing magical, nothing sophisticated…the basics. Though his wisdom has been gleaned in the crucible of life, the credibility of Alice Cooper is only enhanced by that priceless moment from Wayne’s World: